Wayfair, the destination for all things home, has announced the return of its biggest shopping event of the year. Way Day is back – and this time, it’s running for an extended four days, starting at midnight on 31 October 2025.

Now in its longest-ever run, Way Day 2025 promises thousands of offers across Wayfair.co.uk’s extensive range, with savings of up to 60% on everything from furniture and lighting to rugs, décor, storage and more.

Whether you’re planning a full room refresh, moving house, upgrading your home office or getting a head start on Christmas shopping, Way Day is designed to make stylish updates that little bit more affordable.

The event also arrives at an ideal moment, as many look for ways to refresh their homes ahead of the festive season. Shoppers can expect impressive discounts across trusted brands such as Nespresso, Smeg, Denby, Portmeirion, Arthur Price and Dartington Crystal, with new flash deals appearing every 24 hours.

“This year marks our biggest Way Day ever – and for the first time, we’re extending the event to four full days,” said Carey Pearson, Head of Brand and Integrated Marketing at Wayfair UK. “With up to 60% off across our broadest-ever selection, it’s the perfect time for customers to make thoughtful updates to their homes. We know shoppers are seeking great value without compromising on style or quality – and Way Day delivers just that.”

What to expect from Way Day 2025

• Four days of offers – running from 31 October to 3 November with savings of up to 60% sitewide.
• New deals daily – fresh discounts and 24-hour flash deals launching every day.
• Fast and easy delivery – Wayfair promises quick shipping across its full range throughout the event.*

Way Day runs from midnight on 31 October until midnight on 3 November 2025. Shoppers can browse the full sale at wayfair.co.uk/daily-sales/way-day