Ruggable, the inventor of the machine-washable rug and leader in machine-washable home textiles, has announced its most significant product evolution to date: All-in-One, a new one-piece washable rug system designed to make modern living even simpler without compromising on style, performance, or comfort.

Since introducing its patented two-piece design in 2017, Ruggable has transformed the rug category and built a loyal global community. Over the last two years, the company has conducted extensive research and listened closely to consumer feedback. While customers continue to love the versatility of the original two-piece system, many also asked for an option with no assembly. Now, with the new All-in-One rug system, the brand introduces a new evolution of its signature washable rug, designed to be effortless, beautiful, and built for real life.

“All-in-One is a breakthrough moment for Ruggable,” said Nicole Otto, Chief Executive Officer of Ruggable. “Our two-piece system changed the way people think about rugs, but we heard from consumers that it wasn’t perfect. All-in-One is our answer, delivering the same great washability in a design that’s easier to set up, effortless to clean, and more stylish than ever in the home. It’s built to be durable enough for busy families and anyone seeking long-lasting quality. For longtime fans, it’s the best Ruggable experience yet. For those who weren’t convinced before, this one will win you over. It’s proof that when our consumers speak, we listen and innovate.”

Effortless Innovation Meets Elevated Design

The All-in-One products introduce a new one-piece washable rug system with:

• Built-in non-slip silicone backing for instant, fuss-free placement with no assembly required.
• Optional All-in-One cushion pad for additional comfort.
• Enhanced durability and washability, in keeping with Ruggable’s promise of performance and practicality.
• Innovative flexible design, making All-in-One rugs machine washable, and still as easy to spot clean as all Ruggable products.

Two Distinct Textures: Tufted & Plush

Ruggable’s latest innovation launches in two distinct textures, each offering a unique way to experience the brand’s signature functionality:

Tufted All-in-One brings effortless one-piece setup to a new collection of consumer favourites, including best-selling motifs that now deliver that same comfort and washability, with zero setup stress.

Plush All-in-One* is the brand’s thickest and softest rug to date, offering a truly sink-in feel with ultra-soft fibres and a chic design. It brings a new level of cosiness without sacrificing Ruggable’s signature washability. At launch, Plush includes nine designs in the following sizes: 150×215, 185×275, 245×305, and 275×365.

“Our consumers asked for more comfort, less hassle, and we listened,” said Maria O’Brien, Vice President of Design at Ruggable. “The new All-in-One rugs bring our best-selling styles to life with a one-piece design that sets up in seconds, stays put, and fits right in your washing machine. We’ve taken our existing Tufted rugs to deliver a timeless texture for high-traffic spaces with no assembly required. Plush is our softest, cosiest rug ever, another top request from our consumers. It’s next-level comfort and style, without ever compromising on performance.”

To celebrate the launch, Ruggable introduces the Founder’s In-House Collection, a capsule of 17 new designs exclusively available as the All-in-One Tufted rug, inspired by the favourite rugs of Ruggable Founder, Jeneva Bell. The collection blends heritage styles and natural textures, drawing from vintage Persian and Spanish influences to create timeless pieces that are at once classic and modern.

Highlights include:

• Sierra Wheat– An earthy neutral rug inspired by Persian patterns, offering warmth and familiarity with its vintage motifs.
• Soluna Gold & Teal – A Turkish-inspired statement rug with a sun-faded, timeworn quality in wheat gold and antique teal.
• Santiago Crimson & Light Blue – A bold, colourful design with crimson, sky blue, and indigo tones, evoking heirloom quality.
• Sevilla Crimson– A striking piece with rich crimson and jade accents, inspired by vintage Turkish rugs.

ruggable.co.uk

If you enjoyed reading this, you may like The Modern Living Room.